Formula #644 *** Dupe of Bloom
The History of Bloom: A Garden of Dreams in Full Flower
Bloom is a celebration of uninhibited femininity, a lush and modern floral fragrance that feels like a garden in full bloom. Bloom is launched in 2017 under the creative direction of Alessandro Michele and crafted by master perfumer Alberto Morillas, it was designed to embody the authenticity, diversity, and vitality of contemporary women.
With its rich white floral heart, Bloom features tuberose, jasmine, and the rare Rangoon creeper—a plant known for its delicate, ever-changing scent. The result is a fragrance that is opulent yet fresh, classic yet modern. It evokes the feeling of walking through a secret garden, where every petal tells a story of elegance and self-expression.