Formula #272 ***Dupe of Not a Perfume by Juliette has a Gun
The History of Not a Perfume: A Revolutionary Whisper in a World of Fragrance
Not a Perfume is a fragrance that defies tradition, embracing simplicity with bold confidence. Launched in 2010 by Romano Ricci, the great-grandson of legendary designer Nina Ricci, this scent was a rebellious statement in a world of complex compositions. Instead of the usual blend of top, heart, and base notes, Not a Perfume is built around a single ingredient: Cetalox.
Originally used as a base note in perfumery, Cetalox is a clean, woody, slightly musky molecule that adapts to the wearer's skin, creating a uniquely personal scent trail. Hypoallergenic and minimalist, it’s a fragrance that feels effortless yet intriguing—subtle, modern, and unmistakably chic. With its pure, skin-like warmth, Not a Perfume proves that sometimes, less truly is more.
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